VALUING DIAMONDS

The quality and value of diamonds are measured by four characteristics known as the 4C's. The 4C's relate to a diamond's cut, colour, clarity and carat weight. The quality of a diamond is measured by its cut, colour and clarity. The carat weight measures the size of the diamond. Of all the 4C's, cut is the characteristic directly influenced by man; colour, clarity and carat weight are all dictated by nature.
Cut


 
A diamond in its natural, uncut state is described as a "rough diamond". Its natural appearance so resembles a glass pebble that most people would pass it by without a second glance. It is the skill of the diamond cutter that unlocks the brilliance for which diamonds are renowned.
If two identical diamonds are placed side by side and one is less brilliant and fiery than the other, the fault lies in the cutting. Such a stone cannot demand as high a price as a well-cut diamond.
It is important to distinguish between cut and shape. Some of the more popular shapes of diamonds include Round Brilliant, Oval, Marquise, Pear, Heart and Emerald. Within each of these shapes, however, it is the cut that determines the quality of the stone. For example, most diamonds are cut with 58 facets, regardless of their shape.

The Variety of Diamonds

Diamonds are the most famous gemstones in the world. There is an incredibly high demand for them because of their beauty and value.

Various jewellery pieces

Although most of the diamonds mined are used for industrial applications, the other gem-quality stones are snapped up by jewellers to be set in various jewellery pieces such as engagement rings, necklaces, earrings, and bracelets. Traditionally, white or transparent diamonds have been the most popular, but diamonds with various colours are now becoming equally popular. Usually, the darker the colour of the diamond, the more expensive it is.

D,damas diamond jewellery

ewellery has been part of the Indian psyche for centuries. In the past it was treasured as a stone of value and security, but today more than even before the Indian consumer is lining up to buy branded jewellery that makes a fashion statement or expresses her individuality.

Jewellery has become a passion. People yearn for the contemporary designs at great prices. The concept of branded jewellery has therefore taken a swing in India. De beers were the initiator of this notion and a trail followed it and will be continuing further. Time and again we see new entrants in this segment of branded jewellery introducing innovative designs on after the other. This motion keeps the competition on, flooding the marketplace with fine and fresh designs. Here there are a few Premium lifestyle brands that promise to offer high quality at great prices.

Branded Jewellery : Asmi
The Asmi diamond collection is a unique symbol of a womans drive and attitude to work and life. It is an external reflection of the fire with in her.

Branded Jewellery : Eros This jewellery unlike others doesnt limit itself to gold or diamonds. It is a combination of Indian and western wear.
Branded Jewellery : Tanishq
Innovation has always been the motto at Tanishq. From its systematic network of retail outlets across the country, to the revolutionary system of measuring purity of gold, Tanishq has become synonymous with trust. And with a range that includes both traditional and contemporary designs, its no wonder that Tanishq is Indias most aspirational brand of jewellery today.
Branded Jewellery : Signature
Designing is an art but to carve it to perfection and to match it with time is the prerogative of a privileged few. Signature jewels is a name that has become synonyms for exquisitely designed fashionable jewelleries. Signature Jewels manufactures, exports, supplies Diamond, Gold and Silver Jewellery. It also deal in gemstones and all kinds of precious, semi precious stones / beads of different shapes & sizes. They specialize in crafting Silver Bangles, Silver Rings, Earrings, Pendants, Necklaces, Bracelets, Gold Bangles, etc.
Branded Jewellery : Kiah
It is an Australian aboriginal term meaning from a beautiful place. Kiah collection is designed to be lightweight, stylish and striking. Diamonds in the designs are set in 18-carat gold, with prices ranging from Rs2, 800 and Rs20, 000. Items include bangles, chokers, necklaces, bracelets and mini necklace set in 18-carat white and yellow gold.
Branded Jewellery : Solitaire
Solitaire Jewellery designs and creates made-to-order pieces from platinum, gold, and silver, with or without precious and semi-precious stones. They have built a strong reputation for reliable work, attention to detail, and going the extra mile. They have the facilities to produce a wide variety of jewellery from scratch. Bring in a sketch and it will be made it a reality. It also has the facilities to produce large volumes of duplicate items via wax molding techniques. By using the latest in technology it creates the most intricate details at the highest quality.
Branded Jewellery : Nakshatra
Nakshatra Diamonds offer services to source Diamonds and Diamond Jewellery for your needs. It has been exporting products from a decade and assure on quality diamond products, excellent service and competitive pricing policy and its fair prices that keeps you going. 
Branded Jewellery : Gili
Gili Jewellery, is the distinct brand of the Gitanjali group, the largest exporters of fine diamonds that was established after the Government of India abolished the Gold Control Act in 1994. Gili offers a wide range of 18-carat gold and diamond jewellery that has been designed to appeal to the contemporary Indian women. It reflects the Indian woman who is a mixture of the traditional and the contemporary. It combines Indian and Western motifs to bring out a unique range of finely crafted jewellery. The prices range from Rs 5000 to Rs 15,000 depending on the pattern and exquisite work
Branded Jewellery : Aurra
Aurra is Pakistani Company, which specializes, in whole setting, cut & uncut precious and semi-precious stones and manufacturing of Jewelry for local and overseas markets. If you are looking for someone to produce your design, Aurra offers its assistance in Gems & Jewelry. They have an extensive collection of precious and semi precious stones ranging from: - Ruby, Emerald, Sapphire, Peridot etc. It has excellent Gem cutting and polishing facilities. It can provide full range of precious and semi precious stones in any quantity and in all cuts.
Branded Jewellery : Agni
The collection encompasses a dazzling & exquisite range of finely crafted necklaces, rings, earrings & pendants in 18K white & yellow gold, studded with the worlds best Cubic Zirconia stones, emanates the beautiful you. With a perfectly juxtaposed blend of Asian Culture and Western Styling, and an exclusive range in "Invisible Setting", comprising of contemporary designs at affordable prices, AGNI CZ Gold Jewels offers you a plethora of designs to choose from.

All these offer a glimpse of various branded jewelleries accessible, where as, apart from these there ae numerous other brands namely oyesterbay, Ddamas, signus, popley $ sons, etc, which are luring the population worldwide.